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Lerar Group supports the mission of Exporting Indian Basmati Rice to the Global Rice Market
Through consistent quality and tradition, Indian basmati rice export has helped India dominate global markets with its multiple basmati rice varieties, building a reputation for premium Indian rice that’s loved for its rich aroma, trademark basmati grain length, and everyday kitchen versatility.
India’s firm position in basmati rice exports is furthered by its unique climate, long-lasting farming traditions, and an efficient supply chain in key states like Punjab, Haryana, and Uttar Pradesh.
These regions consistently produce high-quality basmati rice, which has helped India expand its reach. Along with becoming a powerhouse in rice exports to Middle East, the country is also dominating European and North American markets.
Popular Basmati Rice Varieties
India produces several basmati rice varieties, each with unique attributes catering to different market preferences:
1. Pure basmati 1121: This type of long grain rice holds the world record for the highest kernel elongation upon cooking. It is the most popular export variety, accounting for approximately 70% of India’s basmati rice exports.
2. Pusa basmati 1509: This rice variety caters to markets preferring a softer rice which is great for dishes such as khichdi, a comforting Indian dish which is soft and porridge-like.
3. Traditional basmati: Made using conventional methods, this basmati rice appeals to niche markets that simply want authentic products.
4. Sharbati basmati: It is slowly gaining popularity in emerging markets. In terms of farming the product, this rice variety tends to have a higher yield and lesser input costs, also making the cost cheaper for consumers.
5. Mahi Sugandha: This variety offers a mild, pleasant aroma and a slightly sticky texture, catering to specific consumer preferences; it is suitable for everyday meals as well as special dishes.
